With over 900 brands in its portfolio, Beymen offers a product range highly appealing to its customers that consist of the world's leading luxury brands and Beymen’s own brands. For the year ending December 31, 2017, global brands (including Valentino, Dolce&Gabbana, Celine, Fendi, Moncler, Saint Laurent, Canali, Corneliani, Bottega Veneta, Balmain, Givenchy, Etro, and many others) accounted for 79% of net retail sales while Beymen's own brands (including Beymen Club, Beymen Collection, Academia, and other exclusive brands) accounted for 21% of net retail sales in the same period.

Beymen offers its customers five main product groups: global fashion brands, Beymen private-label fashion brands, cosmetics, home & gift, and children's categories. Beymen is the preferred business partner in Turkey for leading international luxury brands, and many of these global fashion brands in Beymen are exclusively sold at Beymen stores in Turkey while the brand has "de facto exclusivity" in the distribution of these brands (Source: OC&C Report).

At the end of the constant growth period since 2010, Beymen’s average annual growth rate (AAGR) reached 25% and its turnover increased from 275 million TL in 2010, to 1,315 million TL in 2017.