Beymen 2026 Spring/Summer Campaign

Transforming luxury into a celebration and style into a timeless narrative, Beymen invites you this season to an inspiring showcase featuring the icons of the high-fashion stage.
On this stage, where you will feel the freshness, energy, and lightness of spring, creations defined by impeccable tailoring, masterfully crafted textures, and statement accessories take the leading role.
This season, you are invited to become the protagonist of your own story with designs born from the unique balance of heritage and modernity.
The curtain rises. The stage is yours

The first Beymen store, Şişli 1971

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Beymen through the eyes of World Fashion leaders

“Beymen, without a doubt, is the best in luxury not only in Turkey, but also all around the globe. Their selection is on par with those of New York, London and other international cities.”

GIUSEPPE SANTONI

CEO, SANTONI

“Istanbul serves as a gateway between Europe and Asia. This dynamic synthesis of the East and the West yields a unique and electrifying aura. Beymen is the right partner in this part of the world.”

NEIL BARRETT

Founder and Creative Director, Neil Barrett

“Beymen is the ideal partner for Kiton in Turkey. Without Beymen, Kiton probably would not have existed in the Turkish market. They have a future-facing vision and a great understanding of what we do.”

ANTONIO DE MATTEIS

CEO, Kiton

“At our company, we strive for ‘the best of the best plus one’ and the team at Beymen delivers just that. No other company can compare to them.”

ANTONIO PAONE

Vice President, Kiton

“Thanks to Beymen’s employees, you can feel at home at any Beymen store.”

GIANLUCA ISAIA

CEO, Isaia

“For us, Beymen is the only company in Turkey with real partnership potential.”

IPPOLITO ETRO

Strategic Consultant, Etro

“The market intelligence is astounding. They are very disciplined and I think that's why they have a proven track record. I always ask 'How do you do this?' and Beymen is an example that I think should be studied at universities in Istanbul and Milan.”

KEAN ETRO

Creative Director, Etro

“You have only one option to be in Istanbul and to be represented at the right location, in the right way, by the right partner. Beymen occupies a pivotal position not only for Turkey, but also for the awareness of brands in this region as Turkey has become a place of luxury.”

CRISTIANO CORNELIANI

Global Sales Director, Corneliani

“Business relations are highly significant, indeed, but more importantly, establishing a relationship based on trust comes before business and lays the very groundwork for a long-standing partnership.”

SOPHIE DURUFLE

CEO, Isabel Marant

“Beymen has honed skills in and a curiosity for selecting luxury products and they know what to offer luxury enthusiasts.”

RICCARDO STEFANELLI

CEO, Brunello Cucinelli

CAMPAIGN

2026 SS CAMPAIGN

2025 FW CAMPAIGN

2025 SS CAMPAIGN

2024 FW CAMPAIGN

2023 SS CAMPAIGN

2022 FW CAMPAIGN

2021 FW CAMPAIGN

2021 SS CAMPAIGN

2020 FW CAMPAIGN

2020 SS CAMPAIGN

2019 SS CAMPAIGN

2019 FW CAMPAIGN

2018 SS CAMPAIGN

2018 FW CAMPAIGN

2017 FW CAMPAIGN

2017 SS CAMPAIGN

2016 FW CAMPAIGN

2016 SS CAMPAIGN

2015 FW CAMPAIGN

2015 SS CAMPAIGN

EVENTS

BEYMEN COLLECTION SEASON PRESENTATION

BEYMEN ZORLU CENTER

OCTOBER 2020

PANEL ON THE PLACE OF WOMEN IN ART HISTORY

BEYMEN ZORLU CENTER

MARCH 2020

VALENTINE'S DAY SPECIAL CHOCOLATE FLAVORS WORKSHOP

BEYMEN ZORLU CENTER

FEBRUARY 2020

BEGÜM KHAN X AQUAZZURA COLLECTION LAUNCH

BEYMEN HOME ZORLU CENTER

DECEMBER 2019

SERDAR GÜLGÜN POUR CIRE TRUDON COLLECTION EVENT

BEYMEN HOME ZORLU CENTER

DECEMBER 2019

JOHN VARVATOS X LED ZEPPELIN COLLECTION EVENT

BEYMEN ZORLU CENTER

NOVEMBER 2019

ETRO DINNER

SOHO HOUSE

OCTOBER 2019

SPECIAL EVENT WITH PAOLO CHANNEL

BEYMEN ZORLU CENTER

OCTOBER 2019

SPECIAL EVENT WITH KEAN ETRO, ETRO'S DESIGNER

ETRO İSTİNYE PARK

OCTOBER 2019

LES BENJAMINS COLLECTION EVENT

BEYMEN BODRUM YALIKAVAK

JULY 2019

BEYMEN CLUB X ARZUM LAUNCH EVENT

MSA RESTAURANT

APRIL 2019

KNT POP UP BOUTIQUE OPENING EVENT

BEYMEN ZORLU CENTER

APRIL 2019

BEYMEN WOMEN IN FASHION EXHIBITION

BEYMEN ZORLU CENTER

MARCH 2019

TREZZ & BEYMEN HOME EVENT

BEYMEN HOME ZORLU CENTER

FEBRUARY 2019

BEYMEN RED EXHIBITION

BEYMEN ZORLU CENTER

DECEMBER 2018

FORNASETTI EVENT

BEYMEN ZORLU CENTER

NOVEMBER 2018

BEYMEN SEASON PRESENTATION

BEYMEN ZORLU CENTER

SEPTEMBER 2018

HAREMLIQUE ISTANBUL EVENT

BEYMEN HOME SUADİYE

APRIL 2018

‘THE MYSTERIOUS WORLD OF JAPAN’ PANEL

BEYMEN ZORLU CENTER

APRIL 2018

LA DOUBLEJ EVENT

BEYMEN ZORLU CENTER

APRIL 2018

INSPIRING WOMEN ENTREPRENEURS PANEL

BEYMEN ZORLU CENTER

MARCH 2018

MARRAKESH DISCUSSION MEETING

BEYMEN ZORLU

FEBRUARY 2018

BEGÜM KHAN VALENTINE'S DAY COLLECTION LAUNCH EVENT

BEYMEN ZORLU

FEBRUARY 2018

OPENING OF THE MADONNA IN A FUR COAT EXHIBITION

BEYMEN ZORLU

FEBRUARY 2018

WHISKEY TASTING EVENT WITH OĞUL TÜRKKAN

BEYMEN SUADİYE

FEBRUARY 2018

COSMETICS PRESS MEETING

BEYMEN ZORLU

JANUARY 2018

BEYMEN SUADİYE NEW YEAR WINDOW DISPLAY OPENING

BEYMEN SUADİYE

DECEMBER 2017

BEYMEN * BROTHERS JAZZ NIGHT

BEYMEN SUADİYE

DECEMBER 2017

BRUNELLO CUCINELLI BOUTIQUE SALOMEO EVENT

BEYMEN İSTİNYEPARK

NOVEMBER 2017

BEYMEN İSTİNYEPARK NEW YEAR WINDOW DISPLAY OPENING

BEYMEN İSTİNYEPARK

NOVEMBER 2017

BEYMEN FALL/WINTER SEASON FASHION SHOW WITH VOGUE TURKEY

BEYMEN ZORLU CENTER

OCTOBER 2017

COSMOS EXHIBITION OPENING

BEYMEN ZORLU CENTER

OCTOBER 2017

BEYMEN BLENDER FALL/WINTER COLLECTION PRESS MEETING

BEYMEN

AUGUST 2017

BEYMEN COLLECTION MEN'S SARTORIAL PRESS MEETING

BEYMEN NİŞANTAŞI

APRIL 2017

MARC JACOBS SNAPSHOT EVENT WITH THE L'OFFICIEL TURKEY MAGAZINE

BEYMEN ZORLU CENTER

MARCH 2017

DERINMERMERCI.COM PROMOTION EVENT

BEYMEN ZORLU CENTER

MARCH 2017

A DISCUSSION ON WATCHES WITH THE QP MAGAZINE

BEYMEN İSTİNYEPARK

FEBRUARY 2017

SELAMLIQUE BEYMEN HOME EVENT

BEYMEN ZORLU CENTER

FEBRUARY 2017

CONDE NAST TRAVELLER TRAVEL FOR ROMANCE TALK / SAFFET EMRE TONGUC

BEYMEN ZORLU CENTER

FEBRUARY 2017

AWARDS

2025

Brandon Hall Group Excellence Awards

Beymen Group - BG Lead

LEADERSHIP DEVELOPMENT - Golden Award, LEARNING & DEVELOPMENT – LEARNING STRATEGY - Golden Award

Türkiye's Most Effective C-Level Leaders

BUSINESS LIFE Magazine's Most Effective 50

Beymen Group CEO ELİF Çapçı
Beymen Group CFO Mehmet Çayırezmez
Beymen Group CTO Arto MIGIRDİÇYAN
Beymen CMO ELİF Göktaş
Beymen Group CHRO ERSİN AYDIN

Ekonomist Magazine

Turkey's 50 Most Powerful Chief Merchandising Officer

Chief Merchandising Officer Ahmet Öcal

CAPİTAL MAGAZINE

Capital 500

Beymen Group

NEW GENERATION AWARDS

Sales Expansion Project for the Product Group
Beymen (Beymen.com)

Beymen
Data Usage in Retail Media - NEW GENERATION AWARD

THE STEVIE AWARDS FOR GREAT EMPLOYERS

Beymen Group
Beymen Group Academy’s Training and Development Programs - BG Lead Programları - BG Young Talent

Beymen Group
BEST LEARNING & DEVELOPMENT - Silver Award
ACHIEVEMENT IN LEADERSHIP DEVELOPMENT - Silver Award
ACHIEVEMENT IN RECRUITMENT AND TALENT ACQUISITION - Bronze Award

Crystal Apple Awards

Beymen - Life Is A Cabaret
Beymen Club - Time Of New Beginnings

Beymen Club
Design Category - Crystal Apple
Beymen
Integrated Campaigns Category - Silver Apple
Design Category - Bronz Apple

Brandverse Awards

Beymen - Life Is A Cabaret
Beymen Group - Beymen Promise, Beymen Reborn & Beymen Repair

Beymen
Packaging Design - Gold Award
Craft Desktop Film Design / Post Production - Silver Award
Illustration - Silver Award
Network
Social Brands Data Analytics Apparel / Merchandising - Silver Award
Bardot Restaurant
Corporate Identity Design - Bronze Award
Beymen Group
Corporate Sustainability Communication Management - Bronze Award

Sustainability Leaders of Türkiye

Beymen Group CEO ELİF ÇAPÇI

Gault & Millau

Gourmant Table, Modern Cuisine

Bardot Restaurant

BUSINESS LIFE MAGAZINE

30 Inspiring Women in Business

Beymen Group CEO ELİF ÇAPÇI

Galatasaray University

The Most Successful Company

Beymen

Ekonomist Magazine

Türkiye's 50 Most Powerful Women CEOs

Beymen Group CEO ELİF ÇAPÇI

Association of Communication Consultants

PRIDA Communication Awards - Golden Opulence

Local Values Communication - PRIDA Award
International Project - PRIDA Award
Communication Consultancy - Grand Prize

BUSINESS LIFE MAGAZINE

Best Managed Companies in Türkiye - Luxury Ready to Wear

Beymen

DATAEXPERT VE BMI BUSINESS SCHOOL

50 Most Effective CTO

Beymen Group CTO ARTO MIGIRDİÇYAN

DATAEXPERT VE BMI BUSINESS SCHOOL

50 Most Effective CFO

Beymen Group CFO Mehmet Çayırezmez

RETAIL SUN AWARDS

The Successful Leaders of the Industry Awards

Beymen Group CEO ELİF ÇAPÇI

2024

Women of the Year

Beymen Group CEO ELİF ÇAPÇI

Golden Opulence

Felis Awards

BRAND EXPERIENCE Category
Integrated Campaigns Category - Kurumsal İmaj
PR Category - İtibar Yönetimi
PR Category - Medya İlişkileri

Sustainable 500 - Green Traceability List

Beymen Group

Digital 50 CMO

Beymen CMO ELİF GÖKTAŞ

Beymen's 50th Anniversary , Beymen New Year Let’s Play Campaigns

Crystal Apple Awards

Design Category - Crystal Apple
Integrated Campaigns Category - Silver Apple
Christmas Marketing Campaign - Bronze Apple
Game and packaging designs - Bronze Apple

50 Most Effective CMO

Beymen CMO ELİF GÖKTAŞ

Türkiye's Most Effective C-Level Leaders

TÜRKİYE's 50 Most Effective:

CEO - ELİF ÇAPÇI
CFO - MEHMET ÇAYIREZMEZ
CMO - ELİF GÖKTAŞ
CHRO - BANU CENGİZ
Corporate Communications and PR Director - YELİZ KARA

50 Women In Power 2024

Türkiye's Top 500 Companies

Capital 500

Beymen Group

Corporate Members of The Women Entrepreneurs Association of TÜRKİYE

Corporate Culture 100

Beymen

Sustainability Leaders of Türkiye

Beymen Group CEO ELİF ÇAPÇI

Fark Yaratan Kıvılcımlar

Beymen Club New Year's Magic Communication, Beymen New Year Let's Play Communication, Beymen Group: 29 Oct 100.Years Communication, Beymen Group Retailing, Beymen 50.Years Golden Opulence

Brandverse Awards

Packaging Design - Bronze Award
Craft Illustration - Bronze Award
Craft Desktop Film Design / Post Production - Bronze Award
Communication Activities for the 100th Anniversary of the Republic - Silver Award
Craft Poster/Announcement Design - Silver Award
Craft Poster/Announcement Design - Bronze Award
Data Analytics Apparel / Merchandising - Bronze Award
PR Event Management: B2C - Gold Award
Experience Design, Live Experiences/Concert/Festivals - Silver Award