'Beymen Fall/Winter 2021 Campaign

OUR STORY

The inception of Beymen, which is currently positioned a top the most prestigious brands leading the fashion and shopping industries in Turkey, tells a story of vision and courage that started towards the end of 1960s. In 1969, Ali Osman Boyner, leveraging his family's experience in textiles, founded the Beymen brand. Beymen opened its first store in 1971 in Şişli, the most prestigious shopping district of Istanbul at that time. The brand, powered by its innovative and creative approach, started penning its groundbreaking success story with its men's collection in that store. The men's collection, which quickly attracted a great deal of attention, was followed by a women's collection.

Beymen started out as a clothing brand, but in the early 1990s, the brand took its first major leap towards becoming the most important player in the Turkish fashion and shopping industries by introducing luxury fashion retail in Turkey, curating multiple world-renowned luxury fashion brands under its roof. Following this innovative move, which was one of the turning points of the brand, Beymen opened Beymen Akmerkez, its first flagship store, in 1994.

Beymen's sound progress is based on having showcased its visionary and creative philosophy to its employees and customers since day one. Supporting those under its roof and empowering them to reveal their creative side is coded in Beymen’s DNA.

Unconditional customer satisfaction is a value that Beymen has adopted as a principle over the years. In addition to its diversified set of services such as special orders, free lifetime alterations, gift consulting, corporate gifts, 'private shopper', home and workplace service, product exchange and return, free home delivery, last minute service, Beymen offers an experience beyond shopping with its special products and opportunities to meet the designers of world-renowned brands and to participate in fashion weeks.

Beymen stores are more than just shopping destinations; with each being designed to offer a world of latest trends that captures the spirit of the times. The Beymen brand has become synonymous with modern luxury in Turkey with its creative collaborations, art projects, and special events featuring global brands. Beymen Nişantaşı store and Beymen Brasserie, opened in 2003, have become centers of attraction for the people of Istanbul with their atmosphere and flavors.

In 2007, the first boutiques of international brands such as Bottega Veneta, Moschino, Celine, Dolce & Gabbana, Etro and Jimmy Choo in Turkey opened in İstinyePark. Added to this were the Beymen Zorlu Center opened in Zorlu Center in 2013 as Turkey's largest fashion store and the boutiques of world-famous fashion brands such as Yves Saint Laurent, Valentino, Balmain, Balenciaga and Stella McCartney.

In addition to bringing global brands to its customers at its stores, Beymen also established its own brands, Beymen Collection and Academia. These two brands continue to deliver trending collections every season.

Moreover, Beymen channeled its unique retail experience into online shopping and launched Beymen.com. Adopting a holistic lifestyle, Beymen.com offers a wide selection of brands and products from sports, technology and decoration, as well as fashion.

Beymen has always built on its core values such as innovation, creativity, excellence and entrepreneurship since the day it has embarked on this journey. The brand continues to deliver an unparalleled shopping experience with 20 Beymen stores across Turkey, boutiques of world-renowned brands, www.beymen.com and the Beymen App, carefully curating the collections of more than 900 international brands under the same roof.

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The first Beymen store, Şişli 1971

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Beymen through the eyes of World Fashion leaders

“Beymen, without a doubt, is the best in luxury not only in Turkey, but also all around the globe. Their selection is on par with those of New York, London and other international cities.”

GIUSEPPE SANTONI

CEO, SANTONI

“Istanbul serves as a gateway between Europe and Asia. This dynamic synthesis of the East and the West yields a unique and electrifying aura. Beymen is the right partner in this part of the world.”

NEIL BARRETT

Founder and Creative Director, Neil Barrett

“Beymen is the ideal partner for Kiton in Turkey. Without Beymen, Kiton probably would not have existed in the Turkish market. They have a future-facing vision and a great understanding of what we do.”

ANTONIO DE MATTEIS

CEO, Kiton

“At our company, we strive for ‘the best of the best plus one’ and the team at Beymen delivers just that. No other company can compare to them.”

ANTONIO PAONE

Vice President, Kiton

“Thanks to Beymen’s employees, you can feel at home at any Beymen store.”

GIANLUCA ISAIA

CEO, Isaia

“For us, Beymen is the only company in Turkey with real partnership potential.”

IPPOLITO ETRO

Strategic Consultant, Etro

“The market intelligence is astounding. They are very disciplined and I think that's why they have a proven track record. I always ask 'How do you do this?' and Beymen is an example that I think should be studied at universities in Istanbul and Milan.”

KEAN ETRO

Creative Director, Etro

“You have only one option to be in Istanbul and to be represented at the right location, in the right way, by the right partner. Beymen occupies a pivotal position not only for Turkey, but also for the awareness of brands in this region as Turkey has become a place of luxury.”

CRISTIANO CORNELIANI

Global Sales Director, Corneliani

“Business relations are highly significant, indeed, but more importantly, establishing a relationship based on trust comes before business and lays the very groundwork for a long-standing partnership.”

SOPHIE DURUFLE

CEO, Isabel Marant

“Beymen has honed skills in and a curiosity for selecting luxury products and they know what to offer luxury enthusiasts.”

RICCARDO STEFANELLI

CEO, Brunello Cucinelli

CAMPAIGN

2021 FW CAMPAIGN

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2020 FW CAMPAIGN

2020 SS CAMPAIGN

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2018 SS CAMPAIGN

2018 FW CAMPAIGN

2017 FW CAMPAIGN

2017 SS CAMPAIGN

2016 FW CAMPAIGN

2016 SS CAMPAIGN

2015 FW CAMPAIGN

2015 SS CAMPAIGN

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