Beymen Club Spring/Summer 2022 Campaign

Where to Now?

Time flies faster than ever. We are in a friendly race against time. On the one hand, we want to be in harmony with nature and want to discover our own limits and set sail for innovations on the other. This delicate balance invites us to be constantly on the move. Exploring sits at the very heart of dynamism, and being on the road is the greatest discovery in and of itself for those guided by innovations...

As the shades of green turn yellow with the arrival of fall, the compass now points to the city. Now is the time to go after what's going on in the city. It is time to revive cultural life, make room for fresh ideas, listen to new voices and dream. This is an endless journey; each new discovery leads to the next; every inspiring encounter leads to new acquaintances.

And Beymen Club asks; Where to now?

In the 2021-22 Fall/Winter season, Beymen Club adapts the individualistic attitude and courage of fashion to the urban atmosphere that comes alive with the new season. This fall, Beymen Club has partnered with two celebrities who inspire with their distinctive individual styles as well as their innovative attitudes: Büşra Develi and Birkan Sokullu.

In this new season, Beymen Club offers formulas for expressing ourselves with style while keeping up with the urban pace of living, as we chase concerts, exhibitions, festivals and go after that dynamism that we have been longing for. For every day of the week and every hour of the day.

Breathing life into dynamic looks, the unique forms, fits, and daring colors reflect the energy of Beymen Club women. The 2021-22 Fall /Winter women's collection features patterns resembling geometric shapes and oil paintings. Quilted details, plush touches and technical fabrics make the designs stand out and denims, a Beymen Club staple, introduce comfort in a sophisticated and modern style.

Beymen Club 2021-22 Fall/Winter men's collection, on the other hand, incorporates different textures and colors to bring a contemporary and classy approach to casual clothing. Making its strong statement with a simple design language, the collection offers a stunning blend of jacquard knitwear and ecru, ice blue and camel tones, various textures with technical details, original prints and embroidery.

Penning a brand-new story for the new season with its versatile fall collection that makes room for individualistic expression, Beymen Club raises awareness for a better world where natural resources are protected through sustainable designs.

“Curiosity” and “movement” are our two core constants. As long as we have these two, there will always be new stories to tell. There is a long road ahead, and it is an utter joy to discover.

Where to now with Beymen Club?

Special goose illustration by illustrator Olaf Hajek for Beymen Club

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