Beymen, one of the most prestigious organizations of luxury fashion in Turkey and around the world, and Beymen Club, NetWork and Divarese, leading Turkish brands, joined Mayhoola for Investments LLC as Beymen Group in 2019.

This step, which is an extension of Mayhoola's investments in the world's leading brands such as Valentino, Balmain and Pal Zileri since 2012, is the largest foreign investment ever made in the Turkish luxury retail and fashion industries.

Beymen Group focuses strongly on its growth potential in the global market with its wide selection of brands, creative designs, experienced human resource and service approach that adopts unconditional customer satisfaction as a principle.

Adopting the motto of taking steps towards the future by renewing itself with each passing day and keeping up with the spirit of the times, Beymen Group invites everyone to the inspiring world of fashion with its Beymen stores curating more than 900 brands, boutiques of world-famous brands, Beymen Club, NetWork and Divarese stores, e-commerce and mobile applications.

Today, Beymen Group, with all the brands under its roof, boasts a total of 91,000 square meters across 244 stores and makes a difference in the society with its principles, values and social responsibility approach.