OUR STORY

Santino Trolli and his son Luigi laid the foundation of the Divarese brand in 1870 in Varese, Italy, under the name "Calzaturificio Di Varese". Until the 19th century, shoe production was custom-made and made-to-order. After the father and son imported a shoe sewing machine in 1872, the understanding of shoe production changed radically, which facilitated the transition to mass production.

In the same period, Santino and his son, who pioneered the standardization of shoe sizes, opened their first store called "Calzaturificio Di Varese" in Milan in 1899.

After its acquisition by the famous Italian brand Benetton in 1982, the brand's name was changed to Divarese.

Opening its first store in Turkey in Izmir in 1986, Divarese, remains to be the pioneer of footwear and handbag fashion since then.

Divarese, the favorite of those who want to meet the dynamism of metropolitan life with a comfortable and stylish look, interprets the season's trends with high quality and craftsmanship, taking footwear and handbags one step ahead of being just accessories, while offering new designs to fashionistas every season.

With 29 stores across the country, Divarese continues to offer a privileged shopping experience to footwear and handbag enthusiasts with Divarese.com.tr and the Divarese Application.

George Hogg

Quality craftsmanship, visionary perspective, and timeless design approach... Under Divarese’s roof, George Hogg, has been combining all these features since day one,standing out in wardrobes updating classic shoe designs with the trends and reinterpreting them in a British style.

Coming out of the hands of the elite artisans of shoemaking, George Hogg’s iconic shoes make way into the journey of shoe history. While a handcrafted product is considered a luxury today, it is becoming the standard for classic George Hogg models.

George Hogg, which features modern and sporty details as well as classic models, brings together comfortable and assertive designs while emphasizing the dynamism of urban life.

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